About Ellementa

As people begin to better understand that cannabis is a medicinal plant – and as more states legalize its use – many women are asking:

“Is cannabis right for me, for my loved ones, for my partner?”

Ellementa is a global women’s cannabis wellness network. We’re a women-owned company formed to connect women with trusted information, supportive community, and reliable resources focused on the health and wellness benefits of cannabis. We guide women on how to integrate cannabis legally, safely, and discreetly into their lives and introduce them to experts as well as brands with quality products and services to serve them.

We bring together diverse women with different levels of experience with cannabis – from the long-time consumer to the curious and exploring, from the medical user to the woman looking for a natural way to unwind at the end of the day. We connect women with trusted experts and brands so they can make educated decisions about the products and services they purchase on their cannabis journey.

Ellementa Women are meeting each month in over 50 cities in the U.S., Canada, and beyond to learn about the health and wellness benefits of cannabis and CBD.

Our philosophy

As women, we are often the caregivers of our families, our aging parents, even our ailing friends. We must also take care of ourselves so we can handle juggling the many aspects of our lives.

We are at the Epicenter of Care for our loved ones and ourselves.

We believe that women are the driving force to bring cannabis wellness to the mainstream. We aim to empower as many women as possible with quality information and supportive communities to enhance their exploration of cannabis for a healthier, happier life.

Become an Ellementa Woman.

Ellementa is the trusted women’s cannabis wellness community to help you provide more informed care for yourself and your loved ones.

Our Team

Aliza Sherman

Aliza Sherman

Co-CEO - Vision and Editorial

Latina entrepreneur who started the 1st woman-owned Internet company, Cybergrrl, Inc. and 1st global Internet networking organization for women, Webgrrls International that peaked at 100 chapters worldwide and 30,000 participants.

Newsweek named her one of the “Top People Who Matter Most on the Internet.”

Fast Company called her one of the “Most Powerful Women in Technology.”

HispanicBusiness magazine named her one of the “100 Most Powerful Hispanic Entrepreneurs”.

Author of 11 books including Social Media Engagement for Dummies; The Happy, Healthy Nonprofit, and Mom, Incorporated.

Melissa Fierce

Melissa Fierce

Co-CEO - Business Services and Strategy

Melissa is an entrepreneur, women’s rights advocate, and documentary filmmaker. Served as Chief Operating Officer and Chief Marketing Officer of the techno-fashion startup Everpurse in 2012. Founded Pitch Refinery Conference to help new women entrepreneurs practice framing and pitching new ideas. Founded the Chicago Women Developers group, a community for women in computer programming, one of the largest such groups in the country.Crowdfunded, directed, and produced two documentary films, the award-winning Life in Perpetual Beta, and Born with Curiosity, the Grace Hopper Story.

Ashley Kingsley

Ashley Kingsley

VP of Partnerships and Outreach

Serial entrepreneur, Ashley founded Daily Deals for Moms in 2010, grew into 27 markets and sold in 2012.

Spent over a decade building digital marketing strategies for multi-million dollar brands, startups and more recently, the cannabis industry.

Appeared in the Wall Street Journal, Mashable, Woman’s Day magazine as well as, Fox, CNN, CNBC, and MSNBC.

Holds a BA in sociology and communications.

Launched Ellementa Denver Gatherings as the first lead organizer.

Earnestine Benford

Earnestine Benford

Market Research

Earnestine is passionate about insights in the cannabis industry. She is has both domestic and global B2C/B2B research experience coupled with an extensive marketing background. During her 25-year career she held senior level strategic brand management/research roles in Fortune 100 companies e.g. The Coca Cola Company, Sara Lee Corporation and Disney Consumer Products. Earnestine was trained as a focus group moderator at Burke Institute. She has vast experience in developing and implementing initiatives that lead to sound strategic direction with specific actionable results.

Kait Heacock

Kait Heacock

Managing Editor

Kait Heacock is an author and communications specialist who works as a publicist, copywriter, and editor. She is passionate about sharing the lives of women, as evidenced by her creative writing and the places where she works. Kait takes pride in working for women-run businesses that center our stories, which is why she is happy to share Ellementa’s story and the story of cannabis wellness with the many women who can benefit from it.

Ellementa Gathering Leaders

We couldn’t do what we do without the talent and dedication of our local Gathering Leaders. These women go above and beyond to bring conversations about cannabis wellness to their communities.

Ellementa Advisors

Our Advisors come from a myriad of industries and bring their knowledge and skills to Ellementa in a variety of capacities including, but not limited to, reviewing content on the site for accuracy. We are grateful for their support of what we’re building and encourage you to learn more about each one of them!

Jenna Bartell

Jenna Bartell is the co-founder and CEO of West Coast Distributors, a wholesale purveyor of quality lifestyle accessories.

The company provides a curated portfolio of products and custom branding services to dispensaries throughout the United States.

Jenna’s focus as a ‘consultative partner’ to owners andbuyers results in each store having a tailored product mix appropriate for their clientele of medicinal and/or recreational users alike.

Based in Seattle, Jenna is actively involved with NORML and Women of WA and is creating educational materials geared towards parents and our older generation.

Ophelia Chong

Ophelia Chong is the creative genius behind Stock Pot Images and Asian Americans for Cannabis Education (AACE). She is driven to help shape the new conversation of Cannabis and is guided by one mission: to advocate for the legalization of cannabis and offer truthful reflections of the faces and communities that embrace cannabis.

As well as StockPot Images, Ophelia is the Creative Consultant at PUSH Magazine the target audience is millennial women in cannabis. She is also the Community Outreach liaison for THC Design, one of the top premium cannabis growers in CA, she is responsible for LGBT, Veterans, Minorities and Disabled outreach.

Her career path has been formed by her 2 decades in photography, as a creative director in publishing, entertainment and as an adjunct professor in education; her path is non-ending because she believes that we all have at least five careers in our lifetimes. “To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” – Ralph Waldo Emerson

Dr. Elaine Burns, NMD

Dr. Burns is an Arizona-licensed and board-certified Naturopathic Medical Doctor (NMD). In addition to her Doctorate in Naturopathic Medicine, she also obtained a Bachelor’s degree in Psychology and Pre-med from the University of Delaware and, a Master’s degree in Business from the University of Phoenix.

Dr. Burns is passionate about her profession and is committed to helping others achieve wellness and vitality in their lives. Her areas of interest include anti-aging and, the medical uses of Cannabis. She has worked at continuing her education by obtaining post-graduate training in these specific areas.

Dr. Burns is the founder and medical director of Southwest Medical Marijuana Evaluation, serving the patients of Arizona since 2011. Under her leadership Southwest Medical Marijuana Evaluation has developed comprehensive cannabinoid education materials for patients to ensure a safe and effective medical treatment option.

In addition, in 2012, Dr. Burns was the first in the state of Arizona to pass the American Academy of Cannabinoid Medicine’s (AACM) physician certification test qualifying her as an expert in the clinical applications of cannabis medicine. The AACM provides the GOLD standard for medical cannabis recommendations and approval.

Ellen Pearlman

Ellen Pearlman has had a distinguished career in publishing as a writer and editor and is known for her ability to launch and run high-quality publications and web sites — she launched four award-winning publications (CIO Insight, HomePC, Managed Healthcare News and VARBusiness), four online websites (homepc.com, cioinsight.com, miaviata.com, friendshipdialogues.com) and is the co-author of Fast Forward, a book about the impact of the Internet published in 2000 by William Morrow.

She was a contributing writer to CIO Zone, The Wall Street Transcript and Virtual Distance International. She is currently the founder of Friendship Dialogues, a community website for women to share their friendship stories of love and loss. She blogs regularly at www.friendshipdialogues.com and is a contributing blogger to the Huffington Post. She is currently writing a play based on the friendship stories she has curated at the Friendship Dialogues website.

Pearlman has served on various Boards, including: Bridges Academy Board of Directors (2013 – 2016); Advisory Board, CIOs Without Borders, (2009 – 2010); Chair, Business Advisory Council, World Pulse Media (2008 – 2009); Content Committee Chair, Billion Minds Foundation (2006 – 2007); Advisory Board, Care2.com (2005 – 2007); Cybergrrl Board of Directors (1997 – 1998); and Consumer Products Advisory Board, IBM Corp. (1996 – 1998). In 2005 she received the Einstein Award for achievements in the technology industry.

Joy Victoria Clarke

Joy Clarke has over seven years in the cannabis industry and specializes in creating perfectly, culturally curated events that immerse consumers in tailored brand experiences. As a graduate of the Illinois Institute of Art, Joy has contributed her business acumen and creative direction to agencies including Omnicom and WPP. Joy’s passion for cannabis as a holistic regimen to daily life inspired her to launch her event marketing agency, Mahogany Mary Event Group. Joy is dedicated to the inclusion of monitories to participate in the legal marijuana market and lends herself to organizations and causes that provide resources to those marginalized by the war on drugs.

Dr. Junella Chin

For over a decade, Dr. Chin lived and practiced medicine in California, a state with legalized medical cannabis since 1996. In California, their integrative clinic focused on children with intractable epilepsy, cancer, and autism. She has seen firsthand just how much medical cannabis can benefit patients. Dr. Chin is a chronic pain survivor. Doctors suggested opiate pain medications, steroids, epidurals, and ultimately surgery to fuse the spine. As a result of her experience, Dr. Chin decided to dedicate her medical career in finding effective, integrative and holistic approaches to patient care. Dr. Junella Chin has been an advocate for better understanding of the science and medicine of cannabis and has been profiled for her work in St. Jude’s Medical, , NY Hall of Science, Cornell Tech, Good Housekeeping , Huffington Post, USA Today, and NBC TODAY. Dr. Chin and her team of doctors are now bicoastal, servicing patients of California and New York. They have been integrating medical cannabis since 2001. Dr. Chin is a frequent keynote speaker on the science and medicine of cannabis and has spoken at hospitals, conferences, and events all over the world. Dr. Chin is the co-author of the book Cannabis and CBD for Health and Wellness: An Essential Guide for Using Nature’s Medicine with Ellementa’s co-founder and CEO, Aliza Sherman.

Liz Scherer

Liz Scherer is a marketing communications strategist with a focus on health and wellness and a lens toward culture and customer-centric solutions.  A pioneer in digital health, Liz has held social media advisory board positions on the Council of Responsible Nutrition – Life Supplemented campaign and on Health Justice-CT, supporting efforts to boost wellness ratios and end racial and socioeconomic health disparities.

Widely recognized as a woman’s health advocate, Liz was part of the inaugural blogger team for Disruptive Women in Healthcare and authored the award-winning menopause/midlife blog Flashfree from 2006-2014. In addition to her extensive experience as a strategist, Liz has worked as a journalist, reporter, medical education writer, copywriter, blogger and editor, and maintains active memberships in the National Association of Science Writers, the Association of Health Care Journalists and Journalism and Women’s Symposium.

Dr. Robert Flannery

Dr. Robert Flannery is the Founder and CEO of Dr. Robb Farms. Dr. Flannery has a Ph.D. in Plant Biology with an emphasis in Environmental Horticulture and a specific expertise in hydroponic crop optimization for cut-flower production from UC Davis. Dr. Flannery has managed commercial horticultural cultivation since 1999. As Production Director at SPARC in San Francisco, he managed the largest department in the company and supervised every segment of Cannabis cultivation, packaging, and delivery of final product to retail.
Dr. Flannery is very active in both the research and legislative aspects of commercial Cannabis production in California.