Louise Upperton has 18 years of experience crafting authentic and engaging experiences for brands and consumers. Before working in the cannabis space, her focus was in technology, music and sound. She was previously Chief Strategy Officer at GraysonX, a content and production company focused on immersive experience and music technology solutions, and Head of Business Development at Grayson Matthews, a creative audio agency based in Toronto. Louise is an early investor in a number of startups in the audio, immersive media, gaming and interactive space.
She spent six years in Hong Kong as Director of Marketing and Business Development, Asia-Pacific, for global advertising network TBWA, based in Hong Kong. She was also the Art Director and then Director of International Marketing and Sales for Arts & Crafts, one of Canada’s most notable independent record labels.
Most recently, Louise worked with RISE Life Science (CSE: RLSC), a publicly traded company that creates lifestyle brands that harness the power of the therapeutic effects of cannabis. She continues to focus on lifestyle and wellness, transforming attitudes towards cannabis, and building brands with purpose, that people trust.